Economic promotion of the region includes constant monitoring of public opinion about the local investment potential and perception of the local offer by investors and influential analytical centres. Information gathered from these areas, helps us to determine global competitiveness of our region/city and indicates features associated with it, facilitating the process of creating its positive image.

We are directly and indirectly involved in creating "Business in Małopolska" brand. Below you will find selected results of our activities:

  • 4th place of Małopolska among 16 Polish regions in terms of "Investment attractiveness of Polish regions and sub-regions in 2013" (Instytut Badań nad Gospodarką Rynkową - Institute for Market Economics)
  • above-average investment attractiveness for the national economy (B class), according to "Investment attractiveness of regions in 2013", (Centrum Analiz Lokalnych i Regionalnych - Centre for Local and Regional Analyses),
  • 2nd place among Eastern European regions in terms of the strategy to attract investments "Cities and Regions of the Future 2014/2015", fDi Intelligence (The Financial Times),
  • 10th place of Małopolska (the only Polish region) among all European regions of average size, in terms of the strategy to attract businesses. "Cities and Regions of the Future 2014/2015", fDi Intelligence (The Financial Times),
  • 5th place of Małopolska among the most attractive regions for investing in Eastern Europe, "Cities and Regions of the Future 2014/2015" fDi Intelligence (The Financial Times),
  • 9th place of Kraków among the best global investment locations for BPO/SSC sector and 1st place in Europe according to "2013 Top 100 Outsourcing Destinations Rankings" (THOLONS),
  • 1st place of Kraków among Polish cities in the number of investments in BPO/SSC/IT sector (ABSL, PAIIZ, ASPIRE)
  • Małopolska, Kraków and Zakopane have been ranked as the most attractive tourist destinations in the world and Europe, (Synovate, Young & Rubicam, PwC, Condé Nast Traveler, MasterCard),
  • Creditworthiness of Małopolska: "A" (Fitch); of Kraków "A-" (Standard&Poor’s)
  • 2nd place of Kraków Special Economic Zone in terms of the number of companies and declared capital expenditures, (2014 ranking of Rzeczpospolita daily)